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creative director.

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word writer.

The Future Is Flavor

sweetgreen, Row 7 Seed Co., and chef Dan Barber collaborated to bring Row 7’s new squash breed, the koginut, to plates and salad bowls nationwide for the first time ever. The campaign follows the process from seed to sweetgreen and shares a hope for the future of flavor in our food.

 

We should talk if you source responsibly  

 

Taste Guides

What do we crave when we’re hungry? Sometimes it’s a specific place or a dish, but often it’s just a “something”. “Something sweet” or “crunchy” or “something spicy.” Acclaimed chefs Ludo Lefebvre of Los Angeles and April Bloomfield of LA take us through their cities to create a true “Taste Guide” in a series of video vignettes.

 

We should talk if you’re fighting for the environment

 

Earth Week

COMING SOON

 

We should talk if you have a story to tell

 
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My Style

COMING SOON

 

We should talk if you believe in quality and want to show people how things are made 

 

The IBM Model Factory

An interactive “Industry 4.0” web experience and campaign for IBM Industries that shares a vision—and a plan—of the connected factory of the future for the leading global manufacturers of today.

 

We should talk if you believe in the power of transparency and inclusivity 

 

Open Source

Stories from the frontlines of the sweetgreen supply chain, from coast to coast, bog to Brussels sprouts field. This original, cross-channel series introduced guests to their growers and took them closer to the source, deepening their connection to their favorite bowl and putting sweetgreen’s food ethos and supply sustainability practices front and center.

 

Great Tastes

Pepsi 1893 played host to a series of thoughtful conversations about taste-making, influence, and authenticity as mixologist Joaquin Simo sat down with five different influential tastemakers and shared cocktails and stories.

 

We should talk if you have a vision for the future

 
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Market Watch

COMING SOON

 

Counting Cows

COMING SOON

 
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Question+

COMING SOON